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Consumer behavior and managerial decision making / Frank R. Kardes.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2002.Edition: 2nd edDescription: xviii, 457 p. : ill. ; 25 cmISBN:
  • 0130916021
Subject(s): DDC classification:
  • 658.8/342 21
LOC classification:
  • HF5415.3 .K298 2002
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Item type Current library Home library Call number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton HF 5415.3 .K298 2002 (Browse shelf(Opens below)) Available 72870
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HF 5415.2 .M382 1998 Contemporary marketing research / HF 5415.2 .M3825 2008 Marketing research essentials / HF 5415.2 .P37 2004 Marketing research / HF 5415.3 .K298 2002 Consumer behavior and managerial decision making / HF 5415.3 .Z28 1983 Consumer behavior : HF 5415.32 .H69 2001 Consumer behavior / HF 5415.32 .M33 2002 Cases in consumer behavior /

Includes bibliographical references (p. 417-439) and indexes.

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