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Marketing : an introduction / Philip Kotler, Gary Armstrong.
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TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c2009.Description: 641p. : col. ill. ; 27 cmISBN: - 9780135153109
- 658.8 19
- HF5415 .K625 1987
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Main Campus Library | University of Eastern Africa, Baraton | HF 5415 .K625 2009 (Browse shelf(Opens below)) | Available | 70863 |
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| HF 5415 .G66 1974 Essentials of statistics in marketing / | HF 5415 .H355 1974 Marketing / | HF 5415 .H792 Marketing theory / | HF 5415 .K625 2009 Marketing : | HF 5415 .K636 1998 Principles of marketing / | HF 5415 .L5195 1980 Marketing fundamentals : | HF 5415 .L78 1981 Marketing research / |
"Portions of this book first appeared in Principles of marketing, 3rd ed."--T.p. verso.
Includes bibliographies and indexes.
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