The fast path to corporate growth : leveraging knowledge and technologies to new market applications / Marc H. Meyer.
Material type:
TextPublication details: Oxford ; New York : Oxford University Press, 2007.Description: viii, 326 p. : ill. ; 25 cmISBN: - 9780195180862 (cloth : alk. paper)
- 658.4 22
- HF5386 .M564 2007
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF5386.M564 2007 (Browse shelf(Opens below)) | Available | 64595 |
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| HF 5386 .K78 1988 Mentoring at work / | HF 5386 .K78 1988 Mentoring at work / | HF 5386 .K78 1988 Mentoring at work / | HF5386.M564 2007 The fast path to corporate growth : leveraging knowledge and technologies to new market applications / | HF5387.B6 2007 Ethics and the conduct of business / | HF 5387 .B865 2008 c.1 Annual editions : | HF 5387 .B865 2008 c.2 Annual editions : |
Includes bibliographical references and index.
IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth.
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