Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel.
Material type:
TextPublication details: Chicago, Ill., USA : American Marketing Association, c1992-c2005.Description: 4 v. ; 25 cmISBN: - 0877572267 :
- 658.8/3028 20
- HF5415.3 .B785 1992
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF5415.3.B785 1992 (Browse shelf(Opens below)) | Available | 67639 |
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| HF5415.2.M625 2006 Marketing research project manual / | HF 5415.2 .P46 1982 Marketing research / | HF 5415.2 .P46 1982 Marketing research / | HF5415.3.B785 1992 Marketing scales handbook : a compilation of multi-item measures / | HF 5415.3 .C69 Consumer and industrial buying behavior / | HF 5415.3 .C69 Consumer and industrial buying behavior / | HF 5415.3 .M273 1997 c1 The laws of choice : |
Vol. 3 by Gordon C. Bruner II, Karen E. James, Paul J. Hensel.
Vol. 4 has subtitle: A compilation of multi-item measures for consumer behavior & advertising / Gordon c. Bruner II, Paul J. Hensel, Karen E. James.
Includes bibliographical references and indexes.
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