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Collaborating with customers to innovate : conceiving and marketing products in the networking age / Emanuela Prandelli, Mohanbir Sawhney and Gianmario Verona.
Material type:
TextPublication details: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2008.Description: xii, 161 p. : ill. ; 24 cmISBN: - 9781847203731
- 1847203736
- 658.575 22
- HF5415.153 .P73 2008
- 85.15
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF 5415 .I53 .P73 2008 c.1 (Browse shelf(Opens below)) | 1 | Available | 82169 | |
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF 5415 .I53 .P73 2008 c.2 (Browse shelf(Opens below)) | 2 | Available | 82170 | |
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF 5415 .I53 .P73 2008 c.3 (Browse shelf(Opens below)) | 3 | Available | 82171 |
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| HF 5415 .I265 .S36 2009 C2 The new rules of marketing & pr : | HF 5415 .I265 .S36 2009 C2 The new rules of marketing & pr : | HF 5415 .I53 .P73 2008 c.1 Collaborating with customers to innovate : conceiving and marketing products in the networking age / | HF 5415 .I53 .P73 2008 c.2 Collaborating with customers to innovate : conceiving and marketing products in the networking age / | HF 5415 .I53 .P73 2008 c.3 Collaborating with customers to innovate : conceiving and marketing products in the networking age / | HF 5415 .J62 Quantitative techniques for marketing decisions / | HF 5415 .J62 Quantitative techniques for marketing decisions / |
Includes bibliographical references (p. 133-154) and index.
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