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Event marketing : how to successfully promote events, festivals, conventions, and expositions / C. A. Preston.

By: Material type: TextTextSeries: Wiley event management seriesPublication details: Hoboken, NJ : John Wiley & Sons, c2012.Edition: 2nd edDescription: xix, 300 p. : ill. ; 25 cmISBN:
  • 9780470891070 (cloth : alk. paper)
  • 9781118110713 (ebk.)
  • 9781118110720 (ebk.)
  • 9781118110737 (ebk.)
Subject(s): DDC classification:
  • 659 23
LOC classification:
  • GT3405 .P74 2012
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Holdings
Item type Current library Home library Shelving location Call number Copy number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack GT3405.P74 2012 (Browse shelf(Opens below)) C.1 Available 81501
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack GT3405.P74 2012 (Browse shelf(Opens below)) C.2 Available 81502

Includes bibliographical references and index.

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