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Putting the public back in public relations : how social media is reinventing the aging business of PR / Brian Solis, Deirdre Breakenridge. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : FT Press, c2009
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Availability: Items available for loan: University of Eastern Africa, Baraton (2)Call number: HD 59.S65 2009, ...

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Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : FT Press, c2010
Availability: Items available for loan: University of Eastern Africa, Baraton (2)Call number: HF5415.2 .M35543 2010, ...

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Social media and public relations : eight new practices for the pr professional / Deidre Breakenridge. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : FT Press, c2012
Availability: Items available for loan: University of Eastern Africa, Baraton (2)Call number: HM742.B74 2012, ...