The observational research handbook : understanding how consumers live with your product / Bill Abrams.

By: Material type: TextTextPublication details: NTC Business Books, 2000.Description: xxiv, 277p ; 23 cmSubject(s):
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Item type Current library Home library Shelving location Call number Copy number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF 5415.33 .U6 A25 2000 c1 (Browse shelf(Opens below)) 1 Available 56655
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF 5415.33 .U6 A25 2000 c2 (Browse shelf(Opens below)) 2 Available 56656

At head of title: American Marketing Association.

Includes bibliographical references and index.

Open access.

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