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Consumers / Eric Arnould, Linda Price, George Zinkhan. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2002
Online resources:
Availability: Items available for loan: University of Eastern Africa, Baraton (1)Call number: HF5415.32 .A76 2002.

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2.
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Consumers / Eric Arnould, Linda Price, George Zinkhan. by Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2004
Online resources:
Availability: Items available for loan: University of Eastern Africa, Baraton (1)Call number: HF5415.32.A76 2004.

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