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Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: New Jersey : Prentice-Hall , 2001
Availability: Items available for loan: University of Eastern Africa, Baraton (1)Call number: HF 5415.123 .C58 2001.

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2.
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Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Upper Saddle River, N.J : Pearson Prentice-Hall, 2004
Availability: Not available: University of Eastern Africa, Baraton: Checked out (1).

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