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Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. by
Edition: 3rd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Boston : Houghton Mifflin, 1995
Availability: Items available for loan: University of Eastern Africa, Baraton (1)Call number: HF 1416 .J43 1995.

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2.
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Global marketing strategies / Jean-Pierre Jeannet, H.David Hennessey. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Boston : Houghton Mifflin, 2001
Availability: Items available for loan: University of Eastern Africa, Baraton (1)Call number: HF 1416 .J43 2001.

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