Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Jr., Jean-Claude Larreche.

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Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill, 2005.Edition: 5th edDescription: xxiv, 520 p. ; 26 cmISBN:

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	Main Campus Library	University of Eastern Africa, Baraton	Main Stack	HF 5415.13 .M845 2005 c1 (Browse shelf(Opens below))	1	Available		58431
Books	Main Campus Library	University of Eastern Africa, Baraton	Main Stack	HF 5415.13 .M845 2005 c2 (Browse shelf(Opens below))	2	Available		63687
Books	Main Campus Library	University of Eastern Africa, Baraton	Main Stack	HF 5415.13 .M845 2005 c3 (Browse shelf(Opens below))	3	Checked out	27.10.2019	63688

Rev. ed. of: Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ...[et al.]

Includes index.

Open access.

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