Marketing research / A. Parasuraman, D. Grewal, R. Krishnan.

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Material type: Text

TextPublication details: Boston : Houghton Mifflin Co., 2004.Description: xxi, 643 p. : ill. ; 24cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Books	Main Campus Library	University of Eastern Africa, Baraton	HF 5415.2 .P37 2004 (Browse shelf(Opens below))	Available	57872

Includes bibliographical references and index.

Open access.

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