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Strategic marketing management : a means-end approach / Mark E. Parry.
Material type:
TextSeries: McGraw-Hill executive MBA seriesPublication details: Boston : McGraw-Hill, 2001.Description: 275p ; 23 cmISBN: - 0071372229
| Item type | Current library | Home library | Shelving location | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF 415.13 .P336 2001 c. 1 (Browse shelf(Opens below)) | 1 | Available | 56337 | |
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Books
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF 415.13 .P336 2001 c. 2 (Browse shelf(Opens below)) | 2 | Available | 56338 |
Includes bibliographical references and index.
Open access.
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