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Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy.

By: Contributor(s): Material type: TextTextPublication details: Ontario : Andrew Nuke Stollak, 1997.Description: xvii, 350 p. : ill. ; 26 cmISBN:
  • 032100194X
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Item type Current library Home library Call number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton HF 5415.125 .L54 1997 (Browse shelf(Opens below)) Available 52570

Includes bibliographical references and index.

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