Successful direct marketing methods : interactive, database, and customer-based marketing for digital age / Bob Stone and Ron Jacobs.

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Material type: Text

TextPublication details: New York, NY : McGraw-Hill, c2008.Edition: 8th edDescription: xxviii, 663p : ill ; 25cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Books	Main Campus Library	University of Eastern Africa, Baraton	HF 5415.126 .S757 2008 (Browse shelf(Opens below))	Available	70155

Includes index.

Open access.

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