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Strategic marketing : creating competitive advantage / Douglas West, John Ford and Essam Ibrahim.

By: Contributor(s): Material type: TextTextPublication details: New York : Oxford University Press, 2010.Edition: 2nd edDescription: xxvi, 585p. 24cm : illISBN:
  • 9780199556601 (pbk.)
Subject(s): DDC classification:
  • 658.8/101 22
LOC classification:
  • HF5415.135 .W47 2010
Contents:
Machine generated contents note: -- Part A: Introduction -- 1. Overview and Strategy Blueprint -- 2. Marketing Strategy: Analysis and Perspectives -- Part B: Where are we now? -- 3. Environmental & Internal Analysis: Market Information & Intelligence, Financial Analyses -- Part C: Where do we want to be? -- 4. Strategic Marketing Decisions, Choices & Mistakes -- 5. Segmentation, Targeting & Positioning Strategies -- 6. Branding Strategies -- 7. Relational & Sustainability Strategies -- Part D: How will we get there? -- 8. Product Innovation & Development Strategies -- 9. Service Marketing Strategies -- 10. Pricing & Distribution Strategies -- 11. Marketing Communications Strategies -- 12. E-Marketing Strategies -- 13. Social and Ethical Strategies -- Part E: Did we get there? -- 14. Strategy Implementation, Control & Metrics
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Holdings
Item type Current library Home library Shelving location Call number Copy number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF 5415.135 .W47 2010 c.1 (Browse shelf(Opens below)) 1 Available 75000
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF 5415.135 .W47 2010 c.2 (Browse shelf(Opens below)) 2 Available 75001

Machine generated contents note: -- Part A: Introduction -- 1. Overview and Strategy Blueprint -- 2. Marketing Strategy: Analysis and Perspectives -- Part B: Where are we now? -- 3. Environmental & Internal Analysis: Market Information & Intelligence, Financial Analyses -- Part C: Where do we want to be? -- 4. Strategic Marketing Decisions, Choices & Mistakes -- 5. Segmentation, Targeting & Positioning Strategies -- 6. Branding Strategies -- 7. Relational & Sustainability Strategies -- Part D: How will we get there? -- 8. Product Innovation & Development Strategies -- 9. Service Marketing Strategies -- 10. Pricing & Distribution Strategies -- 11. Marketing Communications Strategies -- 12. E-Marketing Strategies -- 13. Social and Ethical Strategies -- Part E: Did we get there? -- 14. Strategy Implementation, Control & Metrics

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