Consumer behavior : basic findings and management implications / Gerald Zaltman, Melanie Wallendorf.

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Material type: Text

TextSeries: Wiley series in marketingPublication details: New York : Wiley, 1983Edition: 2nd edDescription: xvi, 684 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Books	Main Campus Library	University of Eastern Africa, Baraton	HF 5415.3 .Z28 1983 (Browse shelf(Opens below))	Available	21301

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