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Marketing plans : how to prepare them, how to use them / Macolm McDonald.

By: Contributor(s): Material type: TextTextSeries: The Chartered Institute of Marketing/Butterworth-Heinemann marketing seriesPublication details: Oxford : Butterworth-Heinemann, 1999.Edition: 4thDescription: xviii, 578 p. : ill. ; 25 cmISBN:
  • 0750641169
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Item type Current library Home library Shelving location Call number Copy number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF 5415.13.13 .M369183 1999 (Browse shelf(Opens below)) 1 Available 45913
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF 5415.13.13 .M369183 1999 (Browse shelf(Opens below)) 2 Available 45914

Includes index.

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