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Results of search for 'su:"Brand name products."'
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Authors
De Chernatony, L.
Dowling, Grahame R.
Dowling, Grahame R. ...
Franklin, Elizabeth
Jugenheimer, Donald ...
Kapferer, Jean-Noël
Keller, Kevin Lane
Kelley, Larry D.
McDonald, Malcolm, j...
Temporal, Paul
Wheeler, Alina
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Holding libraries
Main Campus Library
Item types
Books
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Main Stack
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CIM professional
Topics
Advertising
Advertising media pl...
Brand name products
Branding (Marketing)
Corporate image
Corporations
Marketing
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Your search returned 10 results.
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1.
Image from Amazon.com
Creating powerful brands in consumer, service and industrial markets /
Leslie de Chermatony et al.
by
De Chernatony, L
McDonald, Malcolm, jt. author
Series:
CIM professional
Edition:
2nd.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
; Audience:
Adult;
Publication details:
Oxford :
Butterworth-Heinemann,
1998
Availability:
Items available for loan:
University of Eastern Africa, Baraton
(2)
Call number:
HD 69 .B7 D45 1998 c1, ..
.
Place hold
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2.
Image from Amazon.com
Creating corporate reputations : identity, image, and performance /
Grahame Dowling.
by
Dowling, Grahame R. (Grahame Robert)
Material type:
Text
; Format:
print
; Literary form:
Not fiction
; Audience:
Adult;
Publication details:
Oxford ; New York :
Oxford University Press,
2001
Availability:
Items available for loan:
University of Eastern Africa, Baraton
(1)
Call number:
HD 59.2 .D695 2001
.
Place hold
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3.
Image from Amazon.com
Advertising media planning : a brand management approach /
Larry D. Kelley and Donald W. Jugenheimer.
by
Kelley, Larry D
, 1955-
Jugenheimer, Donald W
Edition:
2nd ed.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
; Audience:
Adult;
Publication details:
Armonk, N.Y. :
M.E. Sharpe,
c2008
Online resources:
Table of contents only
Availability:
Items available for loan:
University of Eastern Africa, Baraton
(2)
Call number:
HF 5826.5 .K45 2008 c.1, ..
.
Place hold
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4.
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Strategic brand management : building, measuring, and managing brand equity /
Kevin Lane Keller.
by
Keller, Kevin Lane
, 1956-
Edition:
3rd ed.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
; Audience:
Adult;
Publication details:
Upper Saddle River, NJ :
Pearson/Prentice Hall,
c2008
Online resources:
Table of contents only
Availability:
Items available for loan:
University of Eastern Africa, Baraton
(1)
Call number:
HD 69.B7 K45 2008
.
Place hold
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5.
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Designing brand identity : a complete guide to creating, building and maintaining strong brands /
Alina Wheeler.
by
Wheeler, Alina
-
Edition:
2nd ed.
Material type:
Text
Publication details:
Hoboken, N.J. :
John Wiley,
c2006
Availability:
Items available for loan:
University of Eastern Africa, Baraton
(4)
Call number:
HD 69.B7 W44 2006 , ..
.
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6.
Image from Amazon.com
Creating corporate reputations : identity, image, and performance /
Grahame Dowling.
by
Dowling, Grahame R
Material type:
Text
; Format:
print
; Literary form:
Not fiction
; Audience:
Adult;
Publication details:
Oxford :
OUP,
2001
Availability:
Items available for loan:
University of Eastern Africa, Baraton
(4)
Call number:
HD 59.2 .D695 2001 C1, ..
.
Place hold
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7.
Why did they name /
Hannah Campbell.
by
Franklin, Elizabeth
Material type:
Text
; Format:
print
; Literary form:
Not fiction
; Audience:
Adult;
Publication details:
New York :
Fleet Pub. Corp,
1964
Availability:
Items available for loan:
University of Eastern Africa, Baraton
(1)
Call number:
T 223 .V2 F7
.
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8.
Kellogg's 1997 annual report : Global name, global factors.
by
Kellogg Company
Material type:
Text
; Format:
print
; Literary form:
Not fiction
; Audience:
Adult;
Publication details:
Battle Creek, Michigan :
Kellogg Company,
1997
Availability:
Items available for loan:
University of Eastern Africa, Baraton
(1)
Call number:
Ref HD 69 .B7 K44 1997
.
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9.
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Advanced brand management : building and activating a powerful brand strategy /
by Paul Temporal.
by
Temporal, Paul
[author.]
Edition:
Third edition.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publisher:
Petersfield, Hampshire, Great Britain :
Harriman House Ltd,
2019
Availability:
Items available for loan:
University of Eastern Africa, Baraton
(3)
Call number:
HD 69 .B7 T448 2010, ..
.
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10.
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The new strategic brand management : creating and sustaining brand equity long term /
Jean-Noël Kapferer.
by
Kapferer, Jean-Noël
Edition:
4th ed., New ed.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
London ; Philadelphia :
Kogan Page,
2008
Online resources:
Table of contents only
Availability:
Items available for loan:
University of Eastern Africa, Baraton
(1)
Call number:
HD 69.B7 .K37 2008
.
Place hold
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