Personal selling :
Anderson, Rolph E.
Personal selling : achieving customer satisfaction and loyalty / Rolph E. Anderson, Alan J. Dubinsky. - Boston : Houghton Mifflin, 2004. - xxii, 504p : ill. ; 27 cm.
Includes bibliographical references and index.
Open access.
0618260455
Selling.
Sales personnel.
Customer relations.
Personal selling : achieving customer satisfaction and loyalty / Rolph E. Anderson, Alan J. Dubinsky. - Boston : Houghton Mifflin, 2004. - xxii, 504p : ill. ; 27 cm.
Includes bibliographical references and index.
Open access.
0618260455
Selling.
Sales personnel.
Customer relations.