Marketing /
Kerin, Roger A.
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 9th ed. - New York : McGraw-Hill/Irwin, c2009. - xlvii, 742 p. : col. ill., col. maps ; 29 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. 673-700) and indexes.
0072828803 (text : alk. paper) 0073080152 (pkg. : alk. paper)
2004065542
Marketing.
HF5415 / .M29474 2006
658.8
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 9th ed. - New York : McGraw-Hill/Irwin, c2009. - xlvii, 742 p. : col. ill., col. maps ; 29 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. 673-700) and indexes.
0072828803 (text : alk. paper) 0073080152 (pkg. : alk. paper)
2004065542
Marketing.
HF5415 / .M29474 2006
658.8