Marketing / (Record no. 15757)

MARC details
000 -LEADER
fixed length control field 02351cam a22005414a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072828803 (text : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073080152 (pkg. : alk. paper)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of effort used to assign subject headings TLC
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
245 10 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc. Roger A. Kerin, Steven W. Hartley, William Rudelius.
250 ## - EDITION STATEMENT
Edition 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xlvii, 742 p. :
Other physical details col. ill., col. maps ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 673-700) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical subject Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hartley, Steven W.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rudelius, William.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
925 0# -
-- acquire
-- 1 shelf copy
-- policy default
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
a BMAIN
c HF5415
d .M29474 2009 c.4
g 77306
5 N
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
a BMAIN
c HF5415
d .M29474 2009 c.5
g 77307
5 N
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
a EMAIN
c HF5415
d .M29474 2009 C.6
g 77308
5 N
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
a EMAIN
c HF5415
d .M29474 2009 C.7
g 77324
5 N
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
a NMAIN
c HF5415
d .M29474 2009 c.1
g 76603
5 N
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
a NMAIN
c HF5415
d .M29474 2009 c.2
g 76604
5 N
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
a NMAIN
c HF5415
d .M29474 2009 c.3
g 77305
5 N
955 ## - COPY-LEVEL INFORMATION (RLIN)
-- se45 2004-12-09; to Dewey
-- sb46 2005-04-26
-- sb46 2005-04-26 to BCCD
961 ## -
-- 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     University of Eastern Africa, Baraton Main Campus Library Main Stack 18.06.2019   HF 5415 .M29474 2009 c.1 76603 18.06.2019 1 18.06.2019 Books
    Library of Congress Classification     University of Eastern Africa, Baraton Main Campus Library Main Stack 18.06.2019   HF 5415 .M29474 2009 c.2 76604 22.07.2019 2 18.06.2019 Books