Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill/Irwin, c2009.Edition: 9th edDescription: xlvii, 742 p. : col. ill., col. maps ; 29 cmISBN:
  • 0072828803 (text : alk. paper)
  • 0073080152 (pkg. : alk. paper)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .M29474 2006
Online resources:
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Holdings
Item type Current library Home library Shelving location Call number Copy number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF 5415 .M29474 2009 c.1 (Browse shelf(Opens below)) 1 Available 76603
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF 5415 .M29474 2009 c.2 (Browse shelf(Opens below)) 2 Available 76604

Includes bibliographical references (p. 673-700) and indexes.

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