Marketing classics :
Enis, Ben M.
Marketing classics : a selection of influential articles / Ben M. Enis, Keith K. Cox. - 3rd ed. - Boston : Allyn and Bacon, 1977 - xvii, 461 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Open access.
0205057152
7639910
Marketing--Addresses, essays, lectures.
Marketing classics : a selection of influential articles / Ben M. Enis, Keith K. Cox. - 3rd ed. - Boston : Allyn and Bacon, 1977 - xvii, 461 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Open access.
0205057152
7639910
Marketing--Addresses, essays, lectures.