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Basic marketing : a global managerial approach / E. Jerome McCarthy, William D. Perreault.

By: Contributor(s): Material type: TextTextPublication details: Bur Ridge, Illinois : Irwin, 1993.Description: xxii,763,I-15,G-14 p. ; 26 cmISBN:
  • 025610509X
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Item type Current library Home library Shelving location Call number Copy number Status Barcode
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF 5415.13 .M69 1993 (Browse shelf(Opens below)) 1 Available 24249
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF 5415.13 .M69 1993 (Browse shelf(Opens below)) 2 Available 24250
Books Books Main Campus Library University of Eastern Africa, Baraton Main Stack HF 5415.13 .M69 1993 (Browse shelf(Opens below)) 3 Available 24251
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HF 5415.13 M358 2005 Marketing strategy / HF 5415.13 .M3691832 1994 c1 Marketing plans that work : HF 5415.13 .M3691832 1994 c2 Marketing plans that work : HF 5415.13 .M69 1993 Basic marketing : HF 5415.13 .M69 1993 Basic marketing : HF 5415.13 .M69 1993 Basic marketing : HF 5415.13 .M845 2005 c1 Marketing management :

Includes bibliographical references and index.

Open access.

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