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Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald Baack.
Material type:
TextPublication details: New Jersey : Prentice-Hall , 2001.Description: xvi, 638p ; 25 cmISBN: - 0130175781
| Item type | Current library | Home library | Call number | Status | Barcode | |
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Main Campus Library | University of Eastern Africa, Baraton | HF 5415.123 .C58 2001 (Browse shelf(Opens below)) | Available | 55944 |
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| HF 5415.12 .E82 D47 Marketing in the Common Market : | HF 5415.12 .G7 D37 Marketing geography, with special reference to retailing / | HF 5415.12 .J3 K68 1985 The new competition / | HF 5415.123 .C58 2001 Integrated advertising, promotion and marketing communications / | HF 5415.123 .C58 2004 Integrated advertising, promotion & marketing communications / | HF 5415.123 .F55 2005 Marketing communications : | HF 5415.125 .L54 1997 Marketing engineering : |
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