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Strategic marketing.
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TextPublication details: Boston : McGraw Hill, 2009.Description: xv, 784 p : ill ; 24 cmISBN: - 9780073381008
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Main Campus Library | University of Eastern Africa, Baraton | HF 5415.135 .C72 2009 (Browse shelf(Opens below)) | Available | 67407 |
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| HF 5415.13 .W543 Management controls and marketing planning / | HF 5415.13 .W547 1992 Strategic marketing management : | HF 5415.13 .W66 2008 The marketing plan handbook / | HF 5415.135 .C72 2009 Strategic marketing. | HF 5415.135 .L54 1983 Marketing decision making / | HF 5415.135 .W44 2000 Creative problem-solving cases for marketing and management / | HF 5415.15 .G598 2002 Creativity in product innovation / |
includes index.
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