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Marketing communications : contexts, strategies, and applications / Chris Fill.
Material type:
TextPublication details: New York : Pearson Education LTD, 2005.Edition: 4th edDescription: xxxvii, 911 p. : Col.ill ; 27 cmISBN: - 0273687727 (alk. paper)
- 658.8/02 22
- HF5415.123 .F55 2005
| Item type | Current library | Home library | Call number | Status | Barcode | |
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Main Campus Library | University of Eastern Africa, Baraton | HF 5415.123 .F55 2005 (Browse shelf(Opens below)) | Available | 70919 |
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| HF 5415.12 .J3 K68 1985 The new competition / | HF 5415.123 .C58 2001 Integrated advertising, promotion and marketing communications / | HF 5415.123 .C58 2004 Integrated advertising, promotion & marketing communications / | HF 5415.123 .F55 2005 Marketing communications : | HF 5415.125 .L54 1997 Marketing engineering : | HF 5415.125 .O3 1979 Marketing decision making : | HF 5415.126 .L37 2005 Entrepreneur magazine's ultimate guide to direct marketing : |
Includes bibliographical references and index.
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