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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
Material type:
TextSeries: Routledge communication seriesPublication details: New York : Routledge, 2010.Edition: 4th edDescription: xii, 212 p. : ill. ; 24 cmISBN: - 9780415873536
- 0415873533
- 9780415873543
- 0415873541
- 9780203864555
- 0203864557
- 659 22
- HF5826.5 .K38 2010
| Item type | Current library | Home library | Shelving location | Call number | Copy number | Status | Barcode | |
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF5826.5.K38 2010 (Browse shelf(Opens below)) | C.1 | Available | 81415 | |
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Books
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF5826.5.K38 2010 (Browse shelf(Opens below)) | C.2 | Available | 81416 |
Browsing University of Eastern Africa, Baraton shelves, Shelving location: Main Stack Close shelf browser (Hides shelf browser)
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| HF 5823 .W455 2006 c2 Advertising : | HF5825.I49 2010 The idea writers : copywriting in a new media and marketing era / | HF5825.I49 2010 The idea writers : copywriting in a new media and marketing era / | HF5826.5.K38 2010 The media handbook : a complete guide to advertising media selection, planning, research, and buying / | HF5826.5.K38 2010 The media handbook : a complete guide to advertising media selection, planning, research, and buying / | HF 5826.5 .K45 2008 c.1 Advertising media planning : | HF 5826.5 .K45 2008 c.2 Advertising media planning : |
Includes bibliographical references and index.
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