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Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis.
Material type:
TextPublication details: Boston : Houghton Mifflin, c1997.Description: xxviii, 675 p. : ill. (some col.), col. map ; 27 cmISBN: - 0395665922 (student book)
- 0395843855 (examination copy)
- 658.8/342 21
- HF5415.32 .H69 1997
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Main Campus Library | University of Eastern Africa, Baraton | Main Stack | HF 5415.32 .H69 1997 (Browse shelf(Opens below)) | Available | 79483 |
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| HF5415.32 E274 2008 Consumer behaviour : applications in marketing / | HF 5415.32 .E48 1999 The Elgar companion to consumer research and economic psychology / | HF 5415.32 .E48 1999 The Elgar companion to consumer research and economic psychology / | HF 5415.32 .H69 1997 Consumer behavior / | HF5415.32.H69 2004 Consumer behavior / | HF5415.32.H69 2007 Consumer behavior / | HF5415.32.L555 2003 Shopper, buyer, and consumer behavior : theory, marketing applications, and public policy implications / |
Includes bibliographical references (p. 555-648) and indexes.
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